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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Emir Atli (Co-founder and CRO of HockeyStack) joins GTMnow to share how go-to-market is shifting in the AI era — from fragmented tools and GTM sprawl to unified, AI-native platforms built on a single data foundation. Originally known for attribution and…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Amanda “Robby” Robson (Founder of Modern Technical Fund) joins GTMnow to break down how she evaluates companies at the very earliest stages and why discipline matters more than ever in today’s market. Amanda has spent over a decade in venture before…
If you’re a founder or operator supporting a fundraising process, be ready for more than references in an investors diligence process. Be ready to be on a live prospect pitch with them. Often, what happens behind the scenes while investors are conducting diligence is they will talk to experts in this space, other investors, and…

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Archana Agrawal (President of Intercom) joins GTMnow to share how Intercom (founded in 2011) successfully restructured its product, pricing, and go-to-market to become AI-native at a speed and scale most legacy SaaS companies haven’t achieved. Their agent, Fin, now handles 80%+…
Pricing is one of the hardest decisions founders make. And in the AI era, it’s become one of the most critical to get right. Costs move quickly, usage patterns shift unpredictably, and buyers are suddenly much more sensitive to how value gets delivered. What used to be a simple question of “What should we charge?”…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Lou Shipley (three-time CEO, Harvard Business School professor, and author of Unlikely Entrepreneurs) joins GTMnow to break down why most founders struggle to turn good ideas into great companies. Lou has led companies through acquisitions, teaches sales and go-to-market at Harvard,…
As an operator who scaled both Google and Stripe for a decade each before joining Vercel, Jeanne Dewitt-Grosser’s insights bridge the gap between “traditional” best practices and the future of “vibe-coding” and AI agents. After sitting down with Jeanne to unpack her scaling philosophy, we’ve distilled four core lessons: Lesson 1: Treat go-to-market as a…