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For businesses, AI agents can sound like a dream come true: increased productivity, reduced administration on internal teams, and humans outsourcing repetitive tasks in favor of the ones they love. As a consumer, I personally love it when I can self-serve efficiently through an AI agent. It saves time, bypasses the need to listen to…
Sales planning is a fundamental component of sound selling. After all, you can’t structure an effective sales effort if you don’t have, well, structure . In my experience, everyone — from the top to the bottom of a sales org — benefits from having solid, actionable, thoughtfully-organized sales plans. But putting together a sales plan…
Getting ghosted in any facet of life is pretty brutal, and sales is no exception. Nobody likes thoughtfully prospecting, conducting thorough discovery, and maintaining what feels like a productive conversation only to hear radio silence. But that’s often how it goes. Nobody bats 1.000. A 100% close rate doesn‘t exist, but having a deal cut…
Today’s buyer is more informed than ever, thanks to the vast amount of information at their fingertips. Because of this, the balance of power has shifted from the sales rep to the buyer in most sales conversations. This is why pushy sales tactics aren’t as effective as they used to be. Instead, to be successful…
You have a list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Imagine picking up the phone with no idea what you’ll say or how prospective customers will respond.…
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Every…
When I think of ecosystems, I picture the rainforest, and I’m not too far off. Sure, in the business world, there are fewer plants and animals. However, there are still interconnected entities that coexist, compete for resources, and work symbiotically. Some members of your ecosystem are your competitors. Others are partners who can work with…
In a previous role selling software, I kept running into the same issue. Despite winning demos from researched and personalized pitches, I struggled to convince prospects to rip and replace a competitor’s solution. Most of them had used the industry incumbent for years. The cost and uncertainty of a migration just wasn’t worth the effort…
The B2B buyer’s journey has shifted profoundly over the past few years; if you’re wondering why, I’ve got one answer: An overwhelming amount of choice. As G2’s Director of SMBs Mike Buscemi explains, “Software buyers today act like B2C consumers because they have so many options. Hundreds of software vendors are out there, and over…
As someone who loves exploring how technology reshapes industries, I’ve noticed a pattern. Great enterprises aren’t wished into existence, and the ones who often are able to cut through the noise are those willing to reimagine the basics and disrupt. 2025 is here and the entrepreneurial world is brimming with companies that are rewriting the…