AI Sales

Trying to get in on the AI boom probably feels a bit like traveling to California in the 1840s to get your hands on some gold. Ok, sure, maybe that’s an exaggeration, but I can see why entrepreneurs might find it daunting to come up with an AI business idea at the moment since many…

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When I worked at a SaaS company, one of my responsibilities was to create content — and there were dozens of articles that I created, which were also signed with my name. The articles featured plenty of first-person experiences. After I left, a new person took over and replaced my name with theirs as the…

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As a sales manager, I have pipeline meetings often. But along the way, I’ve learned that pipeline review meetings can be an incredible coaching opportunity — you just have to approach it right. Let’s start with an analogy: You wouldn’t expect a rookie with no training to pick up a bat in a major league…

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Over the course of my career, I’ve learned firsthand that practicing good sales behaviors is essential for success … and that bad sales behaviors can sink an entire sales org. Developing good sales behaviors yourself and helping your team improve is the hallmark of an effective sales professional. But it’s hard to know how to…

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Why are revenue targets so hard to hit? According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024, reps are still struggling to meet their sales goals. To shed some light on the matter, I’ll offer my personal insights on…

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Being a salesperson today feels like trying to get someone’s attention in Times Square; buyers are swamped with choices, blinking lights, and loud pitches from every direction. One word: Overload. The internet makes research a breeze — until you’re drowning in options and can’t tell what’s worth your time. As a copywriter, I’ve been there,…

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The creator economy is booming, but here’s what most won’t tell you: Successful course creation involves much more than recording videos and hoping for sales. I spoke with leading course creators who are actually walking the walk — marketers like Tommy Walker, Erica Schneider, and Andi Alleman — to dissect everything from their course creation…

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Financial forecasting might seem like a daunting topic. I get it — it’s easy to feel overwhelmed by the idea of making predictions in such an unpredictable world. But from my experience, mastering financial forecasting can truly transform the way you approach business decisions. When you’re able to make accurate projections, you’re not just reacting…

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