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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube This episode was recorded prior to Teresa Anania’s move to Chief Customer Officer at Verint. At the time of recording, she was SVP of Customer Experience at Sophos. Teresa Anania (CCO at Verint, formerly CCO at Sophos) joins GTMnow to share…
The first Claude Code edition we published gave you 30+ use cases across every GTM function. Beyond the core functions, a few fun wild ones were included. Since that edition, we’ve been getting a flood of questions about broad-reaching personal productivity use cases, in addition to GTM ones. So that’s what what this edition is…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Paul Fipps (President of Global Customer Operations at ServiceNow) joins GTMnow to break down how ServiceNow built the customer engine behind $10B+ in revenue and 20%+ growth for five consecutive years. From CIO at Under Armour overseeing a 300 million-member connected…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Brett Queener (Partner at Bonfire Ventures) joins GTMnow to share what three decades across Siebel, early Salesforce, co-founding, and seed-stage investing has taught him about what actually wins now that software is cheaper and faster than he ever imagined. Brett was one…
This edition felt like a particularly important one, given the speed at which channels are evolving. TL;DR The problem: CAC payback has hit 57 months. Traditional channels (SEO, Outbound, Ads) are collapsing under AI noise. The shift: You can no longer rent attention. You must build an Operating System of defensible “Growth Loops” that compound…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dan Wright (Co-founder & CEO of Armada) joins GTMnow to unpack what it actually takes to bring AI infrastructure to the places the cloud was never built to reach. The cloud covers about 30% of the world. The other 70% (think: oil…