After years as a B2B SaaS content consultant, I’ve learned that while starting a business is exciting, setting up the right structure is so important. Different business structures offer various benefits, but choosing the wrong one can hurt you legally and financially in the long run. Let me share what I‘ve learned about choosing the…
What’s the difference between sales and marketing? At a high level, marketing is all about informing leads and attracting them to your company, while sales is about working directly with prospects to highlight the value of your company’s solution to convert those prospects into customers. Sounds simple enough, right? But it turns out that the…
I once worked with a client who completely changed the way I think about business growth. He ran a mid-sized tech company, growing steadily but slowly — until everything suddenly took off. I asked him what changed. His answer? “Joint ventures.” That was the first time I really understood what a joint venture is —…
You’ve done it: You took an idea, built it into a thriving business, and now you’re ready to sell. Congratulations — few entrepreneurs make it to this point. You’re in the right place if you find yourself asking, “How do I sell my business?” Now, it’s time to ensure you make the right deal…
Struggling to grow your client base without breaking the bank? Email marketing delivers up to 3600% ROI — $36 for every $1 spent. Automated workflows drive results even further, generating 320% more revenue than standard email campaigns. At FEED.The Agency, we relied on referrals for 90% of our clients. But with a tight budget and…
I know this isn’t a mind-blowing or revolutionary thing to say, but being an entrepreneur isn’t easy. It takes a lot of guts, persistence, business acumen, and strategic thinking — and even having those qualities in spades isn’t always enough for a business owner to stay afloat. The challenges of entrepreneurship can exist well beyond…
I worked as a sales development representative (SDR) at IBM for the first five years of my sales career. I learned then (and appreciated even more as an account executive) that SDRs are often the unsung heroes of high-performance sales teams. I still appreciate the critical role that SDRs play in gathering account intelligence and…
Throughout my career, my sales experience has been rooted in B2B SaaS. I understood, in theory, the differences between B2B vs. B2C sales, but I didn’t truly grasp the reality until I had the chance to sell directly to a customer for the first time. Suddenly, I was in an entirely different arena. Gone were…
If you haven’t heard the news, I’m here to deliver it: social selling on LinkedIn, my dear reader, is all the rage. Try picturing this: you connect with a prospect on a Thursday, have a discovery chat locked in by Tuesday, demo by Friday, and then boom — you’ve got a deal closed before the…
In simple terms, “sales” refers to all activities involved in selling a product or service to a consumer or business — but it means so much more in practice. I know from my experience running my own photography business that a lot of effort goes into successfully closing a deal — from sourcing prospects, to…