AI Sales

I’ve made over 11,000 cold calls. I’ve booked 335 meetings, closed over $287k at a startup company and $40m in an enterprise multinational company, and saw what works. I’ve also seen what burns out reps fast. I remember one call early in my career that still haunts me — in a good way. I dialed…

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As a freelance writer, I constantly learn about new industries and how they work. Lately, I’ve started to learn more about entrepreneurship through acquisition. In my former life as a Spanish teacher, private equity and acquisition entrepreneurship weren’t on my radar. Instead, I was more focused on learning to make the language more comprehensible. So,…

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Last spring, I was hired to write emails for a client’s product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and their “fresh start” messaging got lost in a sea of similar sale emails. My job was clear: Write emails that people actually notice, open, and…

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The modern buyer’s journey is far from linear. It’s complex. It’s unpredictable. And it’s constantly evolving. But that complexity shouldn’t discourage you. I think successful businesses today are the ones that have the ability to adapt and connect with buyers at every stage. In this article, I’ll dive into the latest buyer’s journey statistics and…

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Discovery calls seem straightforward: learn about your prospect and present your solution. But in reality, they derail more often than they succeed. I’ve been there — watching a prospect’s energy fade as I talked too much, only to receive a polite “we’ll think about it” before they disappeared forever. The truth? Most sales professionals unknowingly…

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Most people are unaware that they’re doing business with a holding company when they bank, buy a jacket, or sign up for a health club membership. I know firsthand because that was me. Until I launched into the world of business reporting, I never considered the underpinnings of a company offering the service or goods…

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