AI Sales

As a small business owner, I’ve learned firsthand just how important it is to understand buyer motives. After all, if I know what motivates my customers, I can tailor my sales pitch to match their unique interests and inclinations. Of course, it’s impossible to read people’s minds — but by learning to recognize some of…

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For decades, sales hinged on pitching product features and benefits — an approach that once worked but now falls short. Buyers now expect measurable value and real outcomes, and those who cannot deliver risk being left behind. Outcome-based selling, though more effective, was often sidelined because it required a deeper understanding of customer goals, a…

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My sales peers and I are always debating hot sales topics — because we genuinely believe salespeople must keep up with the latest to stay relevant and address what our leads care about most. In this article, I’ve collected the hottest sales predictions for 2025 from leading sales experts and new, eye-opening data in the…

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Over the last several years, I’ve learned firsthand just how important key account management can be. But what is key account management? And, how can teams develop a key account management framework that will set them and their organizations up for success? In this comprehensive guide to key account management, I’ll walk through what key…

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I‘m not sure there’s any activity more closely associated with sales than cold calling. It can be the trial by fire that preps SDRs for a career in the field, the day-to-day responsibility that keeps reps diligent and engaged, and the basis for a ton of sales org’s prospecting infrastructures. It‘s been a staple of…

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High-performing sales professionals aren’t triggered to surrender by a sales objection. Instead, they use objections to craft personalized value propositions to differentiate their company, their offerings — and ultimately close the deal. As a long-time sales and business development professional, I’ve always seen sales objections as guideposts along a buying process: they tell me what…

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Before you start Googling: No, AI agents aren’t secret spies fueled by mysterious government schemes. The AI agents I’m talking about actually serve an entirely different purpose. And I know you’re probably like, “What’s this lady even going on about?” I know I sound cryptic AF, so allow me to explain further. Despite their misleading…

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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. If you’re…

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