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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Brett Queener (Partner at Bonfire Ventures) joins GTMnow to share what three decades across Siebel, early Salesforce, co-founding, and seed-stage investing has taught him about what actually wins now that software is cheaper and faster than he ever imagined. Brett was one…
This edition felt like a particularly important one, given the speed at which channels are evolving. TL;DR The problem: CAC payback has hit 57 months. Traditional channels (SEO, Outbound, Ads) are collapsing under AI noise. The shift: You can no longer rent attention. You must build an Operating System of defensible “Growth Loops” that compound…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dan Wright (Co-founder & CEO of Armada) joins GTMnow to unpack what it actually takes to bring AI infrastructure to the places the cloud was never built to reach. The cloud covers about 30% of the world. The other 70% (think: oil…
This is an important edition addressing sentiments around a looming “SAASpocalypse.” It was first published yesterday on X and is an article written by GTMfund’s General Partner, Max Altschuler. If you’re wondering about AI’s impact on software as a whole, this is a deep dive written in Max’s first person perspective below. Let’s get into…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sheila Vashee(CMO of @Figma) joins GTMnow to share how she thinks about brand building across every stage. From selling brownies at age eight, to second marketing hire at Dropbox scaling to $1B+ in annualized revenue, to now leading marketing at one…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Bill Binch (Operating Partner at Battery Ventures) joins GTMnow to share the operational frameworks he’s built across 116 quarters on quota, and what actually changes when you move from driving revenue to advising an entire portfolio. Before Battery, Bill was employee…
Last week, we hosted a private GTMfund Claude Code workshop for founders alongside AI expert, Jordan Crawford. Across that session and in conversations with hundreds of founders and GTM leaders each month, this is something we’re hearing: Interestingly, the biggest blocker around AI for people isn’t always technical, but rather involves the imagination – knowing…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dan Lee (Co-Founder & CEO of Nooks) joins GTMnow to give a behind the scenes on how Nooks is launching a new Agent Workspace and AI Sequencing layer designed to operate across the full action set of a rep’s day —…
Recently, we published an edition called How to Price Your AI Product, co-written with DealOps, that went through critical considerations for pricing. The demand that we got for more pricing information was overwhelmingly positive. We wrote this edition to answer that call and build out a true pricing model decision tree, along with a full…