If you’re like most sales folks, you already know that selling isn’t one-size-fits-all. And, if you’ve ever closed a deal, you know that your playbook changes depending on who’s sitting on the other side of the table. For small- and medium-sized businesses (SMBs), sales are often formulaic — they’re quick, to the point, and often…
For busy business owners, inventory tracking can feel like staring at your fridge when you already know it’s empty — pointless and slightly depressing. If you know where everything is, why bother jotting it all down? I get it. As a copywriter, I often have to deal with administrative work that feels unexciting and unnecessary.…
When I first came across the term debt-to-equity ratio, I’ll admit — it sounded more intimidating than it actually is. But as I dug deeper, I realized just how essential this financial metric is, especially for anyone looking to understand a company’s financial health or make informed investment decisions. In simple terms, the debt-to-equity ratio…
If you’re looking for a way to show off the value of your product or service to potential customers, proof of concept (POC) in sales is a real-world method with tried-and-true results. Although I wasn’t well-versed in the subject going in, by talking to sales experts I discovered how POC can help you connect with…
Take everything that you think you know about real estate entrepreneurs and throw it out the window. I know that sounds crazy, but just trust me on this one. Au contraire to the public knowledge you’ve likely acquired about real estate entrepreneurs and what they do, they aren’t just people who flip houses or invest…
Have you ever wondered what sets top sales performers apart from the rest? I know I have … maybe too much. Anyway, I used to think that “thing” was a well-curated mix of charm, confidence, and a little luck. But after doing some further research, I discovered there’s much more to the story than I…
I think that we’ve all faced the music: AI is (whether we want it to or not) changing the way that we do business. And, in my humble opinion, I’m not mad at it. Its offerings have been pretty beneficial thus far. But even if you’ve accepted this fate (or maybe you’re cautiously on the…
The future of entrepreneurship can be uncertain, but there are always remarkable opportunities to continue evolving the way business owners create, buy, and sell products. In this piece, I’ll dive into research from our 2024 State of Entrepreneurship Survey to keep you informed on up-to-date entrepreneurship statistics. If you’re looking for specific information, use the…
Does the idea of making a cold sales call make your blood run cold? Well, you’re not alone. I made thousands of cold sales calls throughout my career for technology companies like IBM, TELUS, and Open Text. And, before my tech sales career, I made cold calls selling advertising for a startup women’s magazine. I…
I’ve had some great sales training experiences throughout my career, including live coaching, online courses, and stacks of books from sales gurus. But are a lot of ideas around how to skill up your team, but the sales training ideas that I found most memorable and effective included elements of competition, reward, and relevance to…