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Brought to you by Primer – Primer unlocks B2C ad channels for B2B marketers with precision targeting and next-gen measurement There are two ways you’re wasting ad budget: (a) you pay to reach people who will never buy, and (b) the buyers who do show up walk away unidentified. Primer fixes both. This includes excluding…
Listen on YouTube // Apple // Spotify You can also listen to the full episode on X. Who we sat down with The single most expensive sentence in sales is “I’ll follow up on that.” Adam Liska joins Sophie Buonassisi on GTMnow to break down the “execution gap,” the space between knowing what to do…
Listen on YouTube // Apple // Spotify You can also watch/listen to the entire episode on X. Benchmark’s General Partner Chetan Puttagunta joins GTMnow to give founders/operators an inside view to how they invest and think about go-to-market. He breaks down the $5.6B legal AI company that grew from $1M to $100M ARR in 18…
Listen on YouTube // Apple // Spotify Who we sat down with LinkedIn CPMs just hit $800. AI is flooding every channel with content. Outbound is dying. So where should B2B marketers actually spend their ad budget right now? Keith Putnam-Delaney, co-founder & CEO of Primer, joins Sophie to break down the complete state of…