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When Campaigns Backfire
Anyone with a mailbox knows it’s election season when the flood of campaign materials appears. Brochures, postcards, leaflets, and other print mailers praise some candidates and denounce others—all in the hope of swaying voters’ opinions. Campaigns and advocacy groups spend millions of dollars on these direct-mail efforts every election cycle, believing that, with the right… →
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Political News? Not in My Feed.
In the run-up to the 2024 U.S. election, it may have seemed like political news was omnipresent. But in today’s fractured media landscape—where more people get information from their phones than newspapers and television—it’s harder than ever to gauge how much election information Americans actually consumed. With an unprecedented dataset on the content people see… →
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What Happens When a Luxury Brand Loses Its Iconic Founder?
After Italian designer Giorgio Armani’s death last month, his eponymous fashion house faces a challenge that many founder-led luxury brands share: how to carry on without the iconic figure who embodied it. Luxury houses are especially vulnerable in these moments because their identity is bound up not just in products but in the founder’s own… →
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The Ultimate PR Guide for Startups
Hello and welcome to The GTMnow Newsletter – the media brand of VC firm, GTMfund. Build, scale and invest with the best minds in tech. “I want to be in TechCrunch, Forbes, etc.”It’s one of the most common lines we hear as investors. But PR still feels like a black box for most founders, especially… →
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DeepAgent: A Deep Reasoning AI Agent that Performs Autonomous Thinking, Tool Discovery, and Action Execution within a Single Reasoning Process
DeepAgent: A Deep Reasoning AI Agent for Autonomous Thinking and Tool Discovery Understanding the Target Audience The target audience for DeepAgent includes AI researchers, business managers integrating AI tools, and tech-savvy professionals looking to optimize their workflows. Their pain points include: Difficulty managing complex tasks with large toolsets. Challenges in adapting strategies when reasoning processes… →
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Safety outcomes among infants whose mothers used the dapivirine vaginal ring or oral PrEP during pregnancy (MTN-042/DELIVER): a randomised phase 3b study
BACKGROUND: HIV acquisition risk during pregnancy remains high and additional data supporting pre-exposure prophylaxis (PrEP) in pregnancy are needed. The aim of the MTN-042/DELIVER study was to evaluate the dapivirine vaginal ring (DVR) and daily oral tenofovir disoproxil fumarate plus emtricitabine use as PrEP during pregnancy. We report infant outcomes following confirmed in-utero exposure. →
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Poor health-related quality of life despite Lupus Low Disease Activity State or Definitions of Remission in systemic lupus erythematosus (SLE) remission in patients with SLE: results from a clinical trial setting
CONCLUSIONS: Despite LLDAS or DORIS remission, notable proportions of SLE patients report poor HRQoL, indicating that current therapeutic goal definitions do not fully capture patients’ perspectives of health. →
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The effect of education with WhatsApp application on women’s health beliefs, self-efficacy levels, and regular mammography behavior: a randomized controlled experimental trial
CONCLUSION: Health Belief Model-based education delivered via WhatsApp positively affected women’s health beliefs and mammography behaviors, demonstrating the effectiveness of education delivered through digital platforms. →
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Anthropic’s New Research Shows Claude can Detect Injected Concepts, but only in Controlled Layers
«`html Anthropic’s New Research Shows Claude Can Detect Injected Concepts, But Only in Controlled Layers Understanding the Target Audience The target audience for this research consists primarily of AI researchers, business managers, and technology enthusiasts interested in the practical applications of artificial intelligence in business management. Their pain points include the challenge of understanding AI… →
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How to Build an End-to-End Data Engineering and Machine Learning Pipeline with Apache Spark and PySpark
«`html How to Build an End-to-End Data Engineering and Machine Learning Pipeline with Apache Spark and PySpark This tutorial explores harnessing Apache Spark’s techniques using PySpark directly in Google Colab. We progress through the essential steps required to build a complete data engineering and machine learning pipeline, beginning with setting up a local Spark session… →