History is full of entrepreneurs and inventors who’ve shaped entire markets: Thomas Edison who turned electricity from a curiosity into a practical public utility, Marie Kondo who popularized joy in personal organization, Bill Gates who helped make personal computers a mass-market reality. But for every Edison, there have been countless others whose names didn’t become…
Most remote job listings look like any other—until you read the fine print. More skills are required. More experience is expected. That’s the pattern that Letian Zhang, an associate professor of management and organizations at Kellogg, began to notice while studying how technological changes reshape work and management. Zhang collaborated with Kellogg PhD candidate Shinan…
In February 2022, WNBA star Brittney Griner was arrested at a Moscow airport with cannabis oil in her luggage. She was charged, tried, convicted, and sentenced to nine years in a penal colony. The legal process, though ordinary on the surface, was political theater. Ten months later, Griner walked free, exchanged for notorious Russian arms…
Welcome to the United States of Europe. It’s a large, Western nation with a population similar to that of the United States of America. Its workforce is roughly comparable to America’s, too, as is the quality of its academic institutions and its overall economic development. Of course, the United States of Europe doesn’t really exist.…
Market research is hard. Gathering data in the field, conducting focus groups, and executing test campaigns takes time and money. To simplify this process, many companies are turning to a new alternative: synth personas, generated with AI. Built from large amounts of customer data, these composite characters promise to help marketers predict how consumers will…
Grundini/Ikon Images The Research The authors interviewed 39 executives representing 10 countries and multiple industries and hosted an online workshop with 36 executives responsible for enterprise data to learn how their companies were using digital technologies and data to address their sustainability challenges. In addition, they surveyed 360 respondents in Swiss manufacturing companies twice to…
Andy Carter/Ikon Images The in-house lawyers at real estate investment firm Alturas Capital Partners used to rely on outside counsel for much of its lease work. Thanks to generative AI, it can now do that work internally, saving the firm hundreds of thousands of dollars in spending and compressing lease work that once stalled for…
Marie Montocchio/Ikon Images For years, social media companies have come under fire for promoting divisive, false, and dangerous content in order to monetize user engagement. But in March, when a jury in Los Angeles Superior Court found Meta and Google liable for causing harm to users due to the addictive nature of their products, the…
Tom O’Toole is a Clinical Professor of Marketing at the Kellogg School of Management. Previously, he was Associate Dean of Executive Programs and Executive Director of the Executive Fellows Program at Kellogg. O’Toole is a Senior Advisor to McKinsey & Company. He serves on the board of Alliant Energy and has been a director of…
Adhering to the latest fashion trends may be an unwritten social expectation in many educational and business contexts. However, Dr Dorottya Sallai argues that the detrimental impact fast fashion causes to the environment goes far beyond the benefits it offers. When people update their wardrobes every season, they may not realise that the manufacturing of just one simple cotton T-shirt requires approximately 2,700 litres of water. However, hyper-consumption of fast fashion continues. Would behaviours…