AI Sales
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How Intercom Built the Highest-Performing AI Agent on the Market Using Outcome-Based Pricing
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Archana Agrawal (President of Intercom) joins GTMnow to share how Intercom (founded in 2011) successfully restructured its product, pricing, and go-to-market to become AI-native at a speed and scale most legacy SaaS companies haven’t achieved. Their agent, Fin, now handles 80%+…
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How to Price Your AI Product: A Practical Guide for Early-Stage Founders
Pricing is one of the hardest decisions founders make. And in the AI era, it’s become one of the most critical to get right. Costs move quickly, usage patterns shift unpredictably, and buyers are suddenly much more sensitive to how value gets delivered. What used to be a simple question of “What should we charge?”…
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Why Most Founders Build the Wrong Company
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Lou Shipley (three-time CEO, Harvard Business School professor, and author of Unlikely Entrepreneurs) joins GTMnow to break down why most founders struggle to turn good ideas into great companies. Lou has led companies through acquisitions, teaches sales and go-to-market at Harvard,…
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Lessons from Vercel’s COO
As an operator who scaled both Google and Stripe for a decade each before joining Vercel, Jeanne Dewitt-Grosser’s insights bridge the gap between “traditional” best practices and the future of “vibe-coding” and AI agents. After sitting down with Jeanne to unpack her scaling philosophy, we’ve distilled four core lessons: Lesson 1: Treat go-to-market as a…
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Why AI Is Killing Your Outbound and Making In-Person GTM Inevitable, with Healey Cypher, CEO at BoomPop
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Healey Cypher (multi-time founder and CEO of BoomPop) joins GTMnow to unpack one of the fastest growing channels for company growth: in-person events. As AI floods digital channels with perfectly personalized messages, trust is becoming harder to earn online. Healey explains…
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The New Reality of Early-Stage GTM
First, announcing a new GTMfund Event: 100X Your Campaign Launches Using Claude Code [February 17th in San Francisco]. This is for vertical SaaS founders and operators. You can request to join here. Now, onto the edition. The barrier to entry for building enterprise-ready software has collapsed. AI has compressed the time between ideation and shipping…
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GTM 175: Why Most Go-To-Market Motions Collapse at Scale
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Why do so many go-to-market motions fall apart right when a company starts to scale? In this episode of the GTMnow Podcast, Sophie Buonassisi sits down with Jeanne DeWitt Grosser, former GTM leader at Google and Stripe and now COO at…