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Hello and welcome to The GTMnow Newsletter – the media brand of VC firm, GTMfund. Build, scale and invest with the best minds in tech. For decades, technology was the defining edge that set great companies apart. Not anymore. Tech moats have been on the decline and now are almost gone. Today, the real differentiator…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is Chief Evangelist at Webflow and a veteran B2B marketing leader with 20+ years across Twitter, Yahoo, BrightRoll, and as co-founder/CEO of Intellimize (acquired by Webflow). He champions AI-driven optimization for sites and content, bringing a rare blend of…
Hello and welcome to The GTMnow Newsletter – the media brand of VC firm, GTMfund. Build, scale and invest with the best minds in tech. This is Part II of a series on Deconstructing GTM. You can find Part I here, deconstructing ClickUp’s evolution from a PLG tool to a $4B enterprise company. In the…
Building pipeline is one of the toughest challenges for early-stage startups. What works for one company rarely works the same for another. Yet across dozens of Seed to Series A teams, we’ve noticed a handful of repeatable campaign plays that consistently generate conversations and conversions. Here are 10 of the campaign strategies that are proving…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and…