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The first Claude Code edition we published gave you 30+ use cases across every GTM function. Beyond the core functions, a few fun wild ones were included. Since that edition, we’ve been getting a flood of questions about broad-reaching personal productivity use cases, in addition to GTM ones. So that’s what what this edition is…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Paul Fipps (President of Global Customer Operations at ServiceNow) joins GTMnow to break down how ServiceNow built the customer engine behind $10B+ in revenue and 20%+ growth for five consecutive years. From CIO at Under Armour overseeing a 300 million-member connected…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Brett Queener (Partner at Bonfire Ventures) joins GTMnow to share what three decades across Siebel, early Salesforce, co-founding, and seed-stage investing has taught him about what actually wins now that software is cheaper and faster than he ever imagined. Brett was one…
This edition felt like a particularly important one, given the speed at which channels are evolving. TL;DR The problem: CAC payback has hit 57 months. Traditional channels (SEO, Outbound, Ads) are collapsing under AI noise. The shift: You can no longer rent attention. You must build an Operating System of defensible “Growth Loops” that compound…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dan Wright (Co-founder & CEO of Armada) joins GTMnow to unpack what it actually takes to bring AI infrastructure to the places the cloud was never built to reach. The cloud covers about 30% of the world. The other 70% (think: oil…
This is an important edition addressing sentiments around a looming “SAASpocalypse.” It was first published yesterday on X and is an article written by GTMfund’s General Partner, Max Altschuler. If you’re wondering about AI’s impact on software as a whole, this is a deep dive written in Max’s first person perspective below. Let’s get into…