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Listen on YouTube // Apple // Spotify Who we sat down with LinkedIn CPMs just hit $800. AI is flooding every channel with content. Outbound is dying. So where should B2B marketers actually spend their ad budget right now? Keith Putnam-Delaney, co-founder & CEO of Primer, joins Sophie to break down the complete state of…
Listen on YouTube // Apple // Spotify Who we sat down with Siva Rajamani, CEO of Everstage, has visibility into 300+ enterprise comp plans, and he says 90% of companies make the same mistakes. In this episode he breaks down what’s going wrong, how to spot it, and what a comp plan that actually drives…
Listen on YouTube // Apple // Spotify You can also watch/listen to the entire episode on X. Ben Lerer, Managing Partner and Founder of Lerer Hippeau, has built one of New York’s most influential early-stage venture firms across nine funds and nearly $1.5B in AUM. In this VC edition of the GTMnow podcast, Ben sits…
The biggest lever on revenue is rep performance. The biggest lever on rep performance is compensation. Most compensation programs don’t reflect how the company actually wants to grow. They’re inherited, patched, and running in spreadsheets – until a top rep leaves over a disputed payout, or a down quarter exposes that the plan was rewarding…
Listen on YouTube // Apple // Spotify Brought to you by: A quick pause — most teams are either paying for tools they’ve outgrown, or making decisions with no real data behind them. Ahrefs is fixing that — for free. Ahrefs Free gives you permanent access to six of their core marketing tools: see which…
Listen on YouTube // Apple // Spotify A 14-month-old company hit $10M in run rate with no employees. Polsia closed $30M at a $250M valuation – and the AI ran most of the fundraise itself, live on Twitter, on a public dashboard. Ben Cera built it solo. He spent the prior decade building, including 4.5…
This article is a really important one to us at GTMfund. It’s the result of weeks of writing and years of compounding market perspective. It’s the belief that we founded GTMfund on, and it feels more important today than ever. Hope you enjoy reading it as much as we enjoyed writing it. The full thing…