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  • How Procter & Gamble Uses AI to Unlock New Insights From Data

    18 декабря, 2025

    Carolyn Geason-Beissel/MIT SMR | Getty Images Few organizations can legitimately claim to have been doing analytical research for over a century. But in 1924, Procter & Gamble CEO William Cooper Procter asked Paul “Doc” Smelser, an economist at P&G for 34 years, to find out how many customers used Ivory soap to clean their bodies… →

    Management
  • Functional Outcomes Across High-Risk OCT-Based Phenotypes in Intermediate Age-Related Macular Degeneration-PINNACLE Study Report 11

    17 декабря, 2025

    CONCLUSIONS: Integrating comprehensive analyses of structural OCT biomarkers with functional assessments revealed distinct phenotypic subtypes of iAMD that are associated with significant functional deficits. Particularly, early atrophy markers should be considered for patient selection and risk assessment in clinical trials and routine practice. →

    Clinical Trials
  • Guide to Underwater Image Enhancement Using OpenCV

    17 декабря, 2025

    Have you ever captured amazing underwater footage, only to discover that your photos were plagued by poor visibility, muted colours, and a bluish-green haze? You’re not by yourself. As depth increases, warmer colours such as red, orange, and yellow are absorbed first, leaving images looking dull and low in contrast. In this post, we are… →

    Computer Vision
    CV, OpenCV
  • Salesforce vs. Microsoft Dynamics: Who handles revenue attribution better?

    17 декабря, 2025

    Revenue attribution plays a crucial role in understanding what drives business growth. The right CRM can surface revenue data, connecting sales and marketing efforts directly to profitability. Both Salesforce and Microsoft Dynamics have revenue attribution features. So, which should a team choose? In the debate over Salesforce vs. Microsoft Dynamics revenue attribution, both platforms promise… →

    AI Sales
    AI, Analytics, B2BMarketing, B2BSales, BrandStrategy, ContentMarketing, ConversionOptimization, CustomerExperience, DataDriven, DigitalMarketing, Ecommerce, GrowthHacking, InboundMarketing, LeadGeneration, MarketingAutomation, MarketingTips, Salesforce, SEO, SocialSelling, TechnologyTrends
  • The economic value of empowering older patients transitioning from hospital to home: evidence from the ‘Your Care Needs You’ intervention

    17 декабря, 2025

    CONCLUSION: The results suggest that YCNY is a potentially cost-effective strategy for improving hospital-to-home transitions for older adults. The study supports integrating patient-involved interventions like YCNY into routine NHS practice, with the potential to improve both efficiency and quality of healthcare delivery. →

    Clinical Trials
  • Dynamic release of extracellular particles after opening of the blood-brain barrier predicts glioblastoma susceptibility to paclitaxel

    17 декабря, 2025

    Liquid biopsies hold promise to improve the diagnosis, assessment of response to therapy, and ultimately guide the management of cancer patients. However, implementation of this approach in brain tumors has proven challenging due to the limited passage of molecules across the blood-brain barrier (BBB). We recently reported results from a phase I clinical trial in… →

    Clinical Trials
  • The potential effects of cinnamon, cumin, and Rosuvastatin on lipid profile among Iraqi patients with dyslipidemia

    17 декабря, 2025

    CONCLUSION: Conclusions: The study provides evidence that indicates the cumin, cinnamon both have antihyperlipidemic effect but less than Rosuvastatin in dyslipidaemia patients. It can be used as an adjuvant treatment with other drugs to decrease triglyceride, cholesterol, low density lipoprotein and increase high density lipoprotein levels. →

    Clinical Trials
  • Rewire Organizational Knowledge With GenAI

    17 декабря, 2025

    Carolyn Geason-Beissel/MIT SMR | Getty Images Despite the enthusiasm around generative AI, many projects fall short of expectations and fail to deliver business value. In July, Gartner predicted that by the end of 2025, 30% of GenAI initiatives will have been abandoned after proof of concept. The problem is less about technology and more about… →

    Management
  • Hungry for Learning: Wendy’s Will Croushorn

    17 декабря, 2025

    On today’s episode of the Me, Myself, and AI podcast, Wendy’s product manager Will Croushorn joins host Sam Ransbotham to share how FreshAi, the fast-food restaurant’s voice-based AI ordering system, is reinventing the drive-through experience for millions of customers. From handling 200 billion ways to order a Dave’s Double burger to making fast food more… →

    Management
  • Next-Day HIV Viral Load Test Result and Linkage to Care Among Persons Living With or at Risk of HIV: A Randomized Clinical Trial

    16 декабря, 2025

    CONCLUSIONS AND RELEVANCE: In this randomized clinical trial assessing the effects of HIV VL test results on LTC, providing a next-day HIV VL test result did not change LTC overall. More data are required to ascertain whether a rapid point-of-care HIV VL test would improve LTC. →

    Clinical Trials
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