Take it from me: Startup failure is incredibly common. While every entrepreneur wants their venture to succeed, the reality is that nine out of ten startups fail. Indeed, from revenue projections missing the mark to expensive marketing campaigns failing to make an impact, I’ve seen new companies fail in countless ways. A whopping 10% of…
As a freelance content strategist for B2B SaaS companies, I often work halfway across the world from my clients. Yet, face-to-face interaction is non-negotiable in my line of work. Video for sales has become my lifeline. I‘ve learned the hard way that poor video quality can cost you clients. But it’s not just about a…
Cold calling is the bane of plenty of sales reps’ professional existence — and I’ve had my fair share of tough experiences. It can feel like a grating, uncomfortable, often awkward process, involving a whole lot of rejection from frustrated prospects. That’s why any sort of cold calling tools that expedite the process and alleviate…
As a freelance writer for B2B SaaS companies, I wear many hats — including that of a salesperson. Just last week, I was juggling multiple projects when I realized I’d forgotten to follow up on a warm lead. My heart sank. That potential client had shown genuine interest, but in the whirlwind of deadlines, they‘d…
B2B cold calling is one of the most frustrating but essential pillars of many a sales org‘s operations. It has a brutally low conversion rate, often puts you on the receiving end of some verbal abuse, and can take the wind out of even the most enthusiastic and resilient rep’s sails. Still, despite all of…
A ton of time, resources, and effort go into relationship-building in sales, so something as seemingly insignificant as a follow-up email after a meeting or conference is often an afterthought for a lot of sales professionals. But make no mistake. Those kinds of messages can make a pretty significant difference, and you should always stay…
I have a confession: I haven‘t recorded a new voicemail greeting in nearly a decade. Since then, I’ve (hopefully) become more articulate, poised, and self-assured. But if you heard my voicemail recording, you’d think I was still new to the work world, a little unsure of myself — and probably not an authority. If you…
Getting anything over the finish line as the holidays approach is a struggle in any facet of life, and sales is no exception. The end of Q4 is one of the — if not the — most stressful, frustrating stretches of any sales professional’s year. As someone with extensive experience leading teams of SDRs, I’ll…
Calendars, planners, to-do lists. These are just a few of the tools we use to stay on top of our day-to-day activities. But how can you stay on top of your sales activities? With sales trackers. If you‘re a sales leader, it’s important to determine the key metrics for evaluating your sales team. By using…
As a B2B SaaS content strategist, I‘ve found myself on the receiving end of countless cold calls, especially after signing up for industry reports. It’s always a strange experience that keeps surprising me. Just last week, after downloading a marketing automation whitepaper, my phone lit up with calls from eager software representatives. What strikes me…