If you’re a small business owner, I’m sure you’ll agree that your company’s financial health is your top priority. And with that comes the need for accurate and agile accounting for your business. But with so many accounting solutions available, how do you find the best accounting software for you? To help you make that…
I‘ve seen some amazing startups grow from tiny beginnings to huge companies over the years. Take Facebook — it started as a way for college students to connect, and now it’s used by people all over the world. And Uber? It started with a few cars in San Francisco and grew into a service you…
When I first opened the (digital) doors of my content marketing agency, I was responsible for every function including prospecting, pitching, and executing each project — along with juggling the administrative tasks of running a business at the same time. While my job was to do everything, I naturally focused on the areas that were…
Though hard work is often a factor in success, one’s level of output does not always determine success in their field — and entrepreneurship is no exception. There are many factors that can contribute to the success of an entrepreneur as they launch, operate, and scale their business. These factors can include the timing of…
Business is booming, and you’ve finally outgrown making invoices in your word processor. Congratulations — it’s time to upgrade to small business invoicing software! Whether you’re a one-woman graphic design business or the leader of a sales team, you have more important things to do than manually bill your customers. If you’re ready to tackle…
“Personal branding” might sound like one of those ambiguous, done-to-death buzzwords thrown around by tech companies and influencers — but having a grip on how to develop yours can be huge when it comes to your advancing your career and gaining professional visibility. In the age of social media, the soundness of your virtual identity…
For years, I was stuck in a cycle of undercharging. I had no clue how to price my services, and the fear of asking for too much kept me trapped in a cycle of dirt-cheap fees. Like many freelancers, consultants, and others, I struggled with the question: “How much should I charge?” There was a…
We’ve all been there. You’re working with a prospect. Things are coming along nicely. And then they go dark. I found myself in this situation a few years back: The deal had been advancing, my prospect was responsive over email, and I was confident we would close soon. And then … nothing. Weeks passed and…
I remember the day I decided to take the leap into full-time self-employment. I’d been juggling a corporate job and freelance work on the side for months and, despite putting in double the hours at my corporate gig, was earning only half of what my freelance work brought in. One particularly hectic week, as I…
Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. After some initial discovery, the capable sales rep dove into the platform to give me a look at one of the functionalities I was…