Foreign-language films offer audiences the opportunity to engage in cross-cultural experiences, however traditional localisation methods risk disrupting immersion. Yangting Li explores her recent research paper showing how artificial intelligence (AI)-driven technology is providing ground-breaking solutions. The Champion is Polish-language film that tells the true story of Tadeusz Pietrzykowski, a Polish boxer who became famous for…
Carolyn Geason-Beissel/MIT SMR | Getty Images “You may feel that this is a time of radical uncertainty, when past patterns no longer reliably predict the future. Uncertainty inherently leads us to a place of emotional discomfort because it signals both potential opportunity and adversity.” — David Tuckett, “Five Traits of Leaders Who Excel at Decision-Making”…
Doval / Ikon Images When one of us, a longtime Spotify user, set up her new Sonos speaker, the Sonos app prompted her to link music services. With a quick login, she was able to connect her Spotify account to Sonos. Suddenly, Sonos became her go-to gateway for music at home. Spotify, once her primary…
We’re finding it difficult to wind down projects that no longer serve our priorities. Team members doing the work feel that we are giving up on something important. How do we lead through these changes and help people refocus their energy on what comes next? Your team has devoted their time, attention, and energy to…
Carolyn Geason-Beissel/MIT SMR | Getty Images Resilience has become one of the most overused words in management. Leaders praise teams for “pushing through” and “bouncing back,” as if the ability to absorb endless strain were proof of strength. But endurance and resilience are not the same. Endurance is about surviving pressure. Resilience is about designing…
For many websites, 2025 has been a rude awakening to the AI era. Retailers, news publications, and marketing agencies saw drops in traffic of 20–40 percent, with much of that decline coming from a loss of organic search traffic. The likely culprit: the new AI-generated summaries appearing at the top of search results, providing many…
In any business, it helps to be creative. Whether you are brainstorming your next advertising campaign or trying to find an innovative supply-chain solution, upending your priors and charting new paths can result in big rewards. But creativity takes preparation, persistence, and vulnerability. Below, Kellogg School faculty offer research and insights into ways to inspire…
Think about your favorite charity. Would you rather volunteer a Saturday afternoon to help it out or write it a check for $100? Whichever you prefer, you—like many others—would probably want your donation to have a meaningful impact. Indeed, prior research has shown that people are more likely to make a donation the bigger the…
There’s a savings crisis in America. Nearly 40 percent of Americans have less than a month of income saved. A third of Americans have no emergency savings at all. And most people, even those with access to a defined contribution plan at work such as a 401(k), are not saving enough for retirement. “One unexpected…
As NASA gets serious about sending manned missions to Mars, it’s tempting to think, How hard could it be? After all, we put astronauts on the Moon more than half a century ago. But traveling to the Moon versus Mars isn’t quite as similar as we might think. For starters, the trip to the moon…