Mark Airs/Ikon Images Early one morning in 2018, a self-driving Uber vehicle fatally struck a pedestrian in Tempe, Arizona. The world had questions: Who was responsible? Was it the safety driver behind the wheel? The engineers who designed the algorithms? Uber’s leadership? Or the regulators who had allowed autonomous-vehicle testing? The inability to name a…
Stuart Kinlough/Ikon Images Marketing leaders often face a dilemma: Deriving the insights they need in order to make confident decisions can cost tens of thousands of dollars and involve several months of data gathering and analysis, by which time market conditions may have shifted. Can generative AI fundamentally reshape this calculus? Drawing on recent research,…
In this episode of the Me, Myself, and AI podcast, Sam Ransbotham is joined by Jacqui Canney, chief people and AI enablement officer at ServiceNow. Jacqui outlines how the software company has embedded AI agents into processes like employee onboarding to automate tasks, personalize experiences, and free up people’s time to focus on higher-value work.…
Jacob (Jake) Teeny is an Associate Professor of Marketing at the Kellogg School of Management and one of the leading researchers on personalized persuasion, the science of tailoring messages to who people are and how they think. Brett Gordon is the Charles H. Kellstadt Professor of Marketing at the Kellogg School of Management. His research…
Carolyn Geason-Beissel/MIT SMR | Minneapolis Institute of Art In domain after domain, AI has compressed work that used to be expensive — generating drafts, code, prototypes, and analyses. The marginal cost of a first attempt has dropped sharply. What remains expensive is what happens after the output arrives: evaluating what gets generated. That involves separating…
Matt Harrison Clough As organizations like Amazon, PwC, and Microsoft have announced AI-fueled layoffs, it’s no surprise that half of Americans have expressed concern about AI’s larger potential impact on their jobs. Of course, companies can attribute layoffs to AI efficiencies while trimming workforces for various reasons. Yet there is no question that artificial intelligence…
Carolyn Geason-Beissel/MIT SMR | Getty Images For tech companies worldwide, expanding into a new market is both a rite of passage and a moment of truth. It represents the transition from early promise to meaningful scale — an opportunity to increase revenue, signal growth potential to investors, and unlock powerful sources of differentiation, such as…
Well before he was leading the Rebellion and clashing lightsabers with Darth Vader, Luke Skywalker was a mere apprentice, training in the swamps of Dagobah while carrying his master Yoda on his back. The experience of apprentices and trainees in the real world is not that different from Luke’s. Take, for example, the junior lawyer…
“Nobody wants to work anymore.” Or at least that’s what many employers have been claiming, especially those who have trouble hiring workers. The National Federation of Independent Business, for example, found in its January 2026 report that 88 percent of small businesses looking to hire workers reported there were few or no qualified applicants to…
Sometimes, a near miss can feel almost as bad as an actual disaster. A soccer team may give up a last-minute goal that gets overturned on review. The stock market could approach the point of crashing. Or tensions between two countries may reach the brink of violence, before being negotiated back at the eleventh hour. …