Jacob (Jake) Teeny is an Associate Professor of Marketing at the Kellogg School of Management and one of the leading researchers on personalized persuasion, the science of tailoring messages to who people are and how they think. Brett Gordon is the Charles H. Kellstadt Professor of Marketing at the Kellogg School of Management. His research…
Carolyn Geason-Beissel/MIT SMR | Minneapolis Institute of Art In domain after domain, AI has compressed work that used to be expensive — generating drafts, code, prototypes, and analyses. The marginal cost of a first attempt has dropped sharply. What remains expensive is what happens after the output arrives: evaluating what gets generated. That involves separating…
Matt Harrison Clough As organizations like Amazon, PwC, and Microsoft have announced AI-fueled layoffs, it’s no surprise that half of Americans have expressed concern about AI’s larger potential impact on their jobs. Of course, companies can attribute layoffs to AI efficiencies while trimming workforces for various reasons. Yet there is no question that artificial intelligence…
Carolyn Geason-Beissel/MIT SMR | Getty Images For tech companies worldwide, expanding into a new market is both a rite of passage and a moment of truth. It represents the transition from early promise to meaningful scale — an opportunity to increase revenue, signal growth potential to investors, and unlock powerful sources of differentiation, such as…
Well before he was leading the Rebellion and clashing lightsabers with Darth Vader, Luke Skywalker was a mere apprentice, training in the swamps of Dagobah while carrying his master Yoda on his back. The experience of apprentices and trainees in the real world is not that different from Luke’s. Take, for example, the junior lawyer…
“Nobody wants to work anymore.” Or at least that’s what many employers have been claiming, especially those who have trouble hiring workers. The National Federation of Independent Business, for example, found in its January 2026 report that 88 percent of small businesses looking to hire workers reported there were few or no qualified applicants to…
Sometimes, a near miss can feel almost as bad as an actual disaster. A soccer team may give up a last-minute goal that gets overturned on review. The stock market could approach the point of crashing. Or tensions between two countries may reach the brink of violence, before being negotiated back at the eleventh hour. …
There are times when we can be sticklers for punishment, demanding retribution for even the smallest mistake. But what drives us to behave this way? That’s the question that Kellogg’s Maryam Kouchaki, along with Rajen A. Anderson of the University of Leeds and Benjamin C. Ruisch of the University of Kent, sought to investigate. Because…
Negotiation is a core skill in business, essential for discussing salaries, bargaining contracts, and making deals. But does the ability to resolve conflict and find agreement in the office translate to tricky situations with friends and family? Only if you handle those negotiations with care, says Leigh Thompson, J. Jay Gerber Professor of Dispute Resolution…
Michael Austin/theispot.com The Research The authors conducted in-depth interviews with senior leaders with direct experience guiding large, complex systems through unexpected shocks. Their sample included a former prime minister, CEOs, board chairs and directors of multinational corporations, a central bank governor, a national chief of defense, and a national fire marshal. Participants represented a diversity…