While heading content for a leading sales training company, I remember trying to learn everything I could about sales to better understand my target persona. One thing that stood out was that sales revenue dominated nearly every conversation I noticed the salespeople having. That’s when I figured this wasn’t just any old metric but the…
If you’ve ever wondered how to sell digital products (and actually make money while you sleep), I have good news for you: you’re in the right place. But what exactly should you sell? How do you actually get people to buy? How do you stand out when everyone seems to be selling something online these…
Real estate slogans are more than just catchy phrases — they’re your brand’s first impression and a powerful tool to set you apart in a competitive market. I think there’s a lot of competition in the real estate business in the contemporary world. With so many realtors vying for attention, having a memorable slogan can…
“Starting a business with no money” sounds like a pipe dream, doesn’t it? You’ve probably even perceived it as a far-fetched, “just pull yourself up by your bootstraps” cliché that doesn’t actually work in the real world. But here’s the thing … despite any doubts you may have, it can be done. I know it’s…
Closing is the make-or-break step in a sales process. It can be finicky, high-stakes, frustrating, and every bit as essential as it is delicate: a moment that can trip up virtually any rep, especially one who’s just getting their legs in the field. That’s why we here at The HubSpot Sales Blog — the shining…
Over the course of my career, I’ve learned firsthand that one of the most important steps in an effective sales process is the identification of a prospect’s pain. But what does it take to do that? In my experience, the Sandler pain funnel is one of the most reliable methods to uncover a prospect’s pain.…
No means no in sales — or at the very least it means “not right now.” Continuing to pursue a prospect who’s just rejected your offer is both a waste of time and rude, and no salesperson with any experience (or integrity) will tell you otherwise. No response, on the other hand, can mean a…
Business is all about balance. If there’s a mismatch between assets and liabilities or spending and revenue, you’ve got a problem — and one that gets worse the longer it lasts. Balance sheets help you track and manage your company’s finances. As a freelance writer and small business owner, I use a basic balance sheet…
I’ve seen a lot of Shark Tank episodes, and if there’s one thing I know to be true about investors, it’s that they like to be involved. While this can be helpful for entrepreneurs seeking guidance and mentorship, some startups simply need the cash investment and aren’t looking for advice or opinions on how to…
The dominant narrative of business growth focuses on unicorn startups helmed by eccentric but brilliant Silicon Valley technocrats that venture capital firms pour money into. The true reality is that most startups and small businesses rely on personal savings for initial funds — and a third start with less than $5k. Because of this, knowing…