Everyone and their brother is talking about how AI can help improve sales and marketing efforts, but exactly which AI tools and prompts should you be reaching for in 2024? From analyzing a prospect’s LinkedIn profile to helping you understand your target audience, AI has endless uses in sales. But it needs to be leveraged…
As someone who makes a lot of in-person and online transactions, I’m amazed at how much payment processing has evolved. If I’m scrolling Instagram and see a skincare product I’m interested in, I can go to the brand’s shop and make a purchase without even leaving the app. Not to mention how much tap-to-pay transactions…
Your realtor bio sets the stage for success. A great bio can help capture new clients, while a poorly written one can send buyers to your competition. Why is a realtor bio so important? The National Association of Realtors (NAR) found that 52% of home buyers found their homes online. Before reaching out, those home…
With nearly 90 million active buyers, Etsy is one of the biggest ecommerce marketplaces for vintage and handmade products. Etsy used to be my go-to source for unique crafts and gifts from independent small businesses and mom-and-pop shops. Over the years, I’ve even dabbled in selling jewelry and vintage on Etsy, so I’ve seen how…
Your sales pitch can make or break the deal. Trust me, after 16 years in sales I’ve seen it time and time again. Fumble the pitch and a prospect goes cold. Sales reps need to have their pitch perfect before meeting with a customer. It’s about perfecting your opening line, your verbal business card, and…
Approaching a task armed with the tools, systems, and knowledge you need just feels better than walking in unprepared. This is especially important for sales professionals — and sales organizations are making greater strides to ensure their reps are successful on the job. Touching upon this point, there was a notable 20% increase in the…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. We live in a longevity-obsessed world of hypochondriacs who want all our body data collected, and someone to take time analyzing it. The super-wealthy address this by getting their $2500 full-body scans. But what about the semi-wealthy, who can…
Welcome to «The Pipeline» — a weekly column from HubSpot, featuring actionable insight from real sales leaders. For more «Pipeline» Content, check out our Flipboard. You don’t get many chances with your prospects. Send a self-serving, pointless, or pushy email, and they’ll probably write you off. Do it again — and they definitely will. As…
Entrepreneurs generally take one of two paths when determining who they want their business to cater to: the mass market or a niche market. Whichever option you — our valued reader and savvy, aspiring business pioneer — choose will depend on factors like your offering’s appeal, its utility, your experience, and personal bandwidth constraints. If…
If you’re new to sales or just here to keep up to date with the best techniques for selling, I’m going to level with you: the secret of selling anything to anybody is not attempting to sell just anything to just about anybody. And, in my opinion, being a good salesperson isn’t about having a…