Entrepreneurs generally take one of two paths when determining who they want their business to cater to: the mass market or a niche market. Whichever option you — our valued reader and savvy, aspiring business pioneer — choose will depend on factors like your offering’s appeal, its utility, your experience, and personal bandwidth constraints. If…
If you’re new to sales or just here to keep up to date with the best techniques for selling, I’m going to level with you: the secret of selling anything to anybody is not attempting to sell just anything to just about anybody. And, in my opinion, being a good salesperson isn’t about having a…
As a business owner, I know how daunting it is to start from scratch and build up a customer base and brand awareness. A great way to start a new business with more support is with franchise opportunities. I like that you’re not beginning at zero with a franchise. Instead, you’re working with a brand…
Much like stats are the key to understanding a team’s performance in baseball, sales statistics can unlock your sales team’s potential. In my career, I’ve learned that the most effective sales strategies are built on understanding market dynamics and current trends. Staying informed about key sales statistics is crucial for top-performing salespeople to prospect effectively,…
Welcome to «The Pipeline» — a weekly column from HubSpot, featuring actionable insight from real sales leaders. For more «Pipeline» Content, check out our Flipboard. Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to…
Ever wonder how your email marketing results compare to others in your industry? Or the average email open rates you should aim for? That makes two of us. During my time as a marketer at HubSpot, I was often tasked with sending emails to customers, so I always wanted to make sure my click rate…
When I built my first email list, I was ready to create email drip campaigns. But I didn’t know what to write. I felt like a salesperson with the perfect prospect, yet lacking the right words to craft a persuasive pitch. Now a seasoned email marketer, I’ve created countless email drip campaigns that have yielded…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. What was I doing at 12 years old? A lot of random things, but definitely not making tech money. But 78% of Generation Alpha (born 2010 — 2025) already made bank in the past year, half of whom did it…
For the last fifty years, companies would live or die by the strength of their sales funnel. The premise was simple enough — fill up the top with prospects and convert those who reach the bottom. But here‘s the rub — the sales landscape is constantly evolving, but the sales funnel hasn’t. The buyer’s journey…
As a writer, I’m extremely familiar with the concept of proposals. We write these sorts of proposals to convert clients, persuade buyers, and grow our business in the short term. However, investment proposals are a bit different — these proposals are written with a unique purpose for a specific audience and with some high stakes…