If you saw the headline for this article, one of your first thoughts might have been “What the hell is an e-society?” If it was, I get where you‘re coming from. It kind of sounds like another half-baked buzzword you’d hear dropped in a middle-of-the-road TED Talk, but I swear there’s a lot to it.…
Brian Scudamore is a man who believes in human connection before technology, so it’s no wonder he founded a company that has a heavy dose of both. In 1989, he founded 1-800-GOT-JUNK? as a way to cover college tuition. Since then, the company has turned into a trash-hauling juggernaut with over 200 locations across three…
Gingerbread cookies, fuzzy sweaters, lots of PTO … some folks look forward to the holiday months, while others dread it. If you work in sales, you’re likely skewing one of two ways: Relish the holiday hustle and reap the rewards later, or brace yourself for a two-month marathon of nonstop, full-throttle holiday sales. Wherever you…
Trend forecasting keeps consumers happy and businesses relevant. If you can accurately spot trends in your industry, you can adapt your offering to improve customer satisfaction and drive business growth. If you’re new to trend forecasting, this article will serve as an ultimate guide. I’m exploring the subject of trend forecasting in full, including its…
I worked for about a decade in B2B sales. During that time, I witnessed great sales leaders motivate their teams to exceed their sales forecasting targets through trust, autonomy, and empowerment. I’ve also worked for inspiring marketing executives who are held accountable for how their team’s campaigns perform against their demand forecasting goals. Yet these…
Some things flat-out haven‘t aged well — like the first food pyramid, those ad campaigns from the ’50s where doctors endorsed cigarette brands, and roughly 90% of comedies from the ’80s (to name a few). It’s a trend that has a place in virtually every facet of life, and sales is no exception — a…
Over my decade of B2B sales, I learned that to build a high-performing sales team, you have to hire high achievers. Here’s the key: have the right sales interview questions to ask. Hiring top-tier salespeople is challenging at the best of times. Selecting and onboarding the wrong candidates can keep your company from meeting important…
I was recently assigned the task of forecasting demand for a project. I set to work using my usual methods, but I’ve not explored AI in demand forecasting. My recent project got me thinking about AI’s role and whether AI could (a) aid the demand forecasting process and (b) save time. I needed expert advice…
If you were to ask me about what I’d include in a perfect recipe for how to open a cold call, I’d tell you that, unfortunately, there isn’t one. However, hope isn’t totally lost. There are actually a few frameworks that do the trick, especially if your ultimate goal is to nurture a prospect and,…
72% of marketing professionals believe that by 2030, AI/automation will be advanced enough to reach out to prospects completely independently. Prospecting is an extremely critical step in the sales process and by adopting AI, you’re bound to develop strategies that’ll help you secure leads more successfully. But as AI technology continues to rapidly evolve, sales…