Sales managers — and particularly field sales managers — can often feel like they’re trapped in a fog. Without a physical presence in the field, it‘s difficult to keep tabs on their team’s performance. Instead, they rely heavily on their field representatives to be their eyes and ears. The best way for field managers to…
The software buyer‘s journey has shifted dramatically over the past few years. As G2’s Director of SMBs Mike Buscemi puts it: “Software buyers today act like B2C consumers because they have so many options. There are hundreds of thousands of software vendors out there and over 115,000 on G2. Buyers have an abundance to pick…
Entrepreneurship isn’t for the faint-hearted. Creating a successful business, working on your own terms, and having financial freedom are all rewarding factors during the entrepreneurial process. However, turning your idea into a profitable business is no simple task. I remember the day I decided to leave my 9-to-5 job to start my freelance writing business.…
If you’re exploring a career in the startup world, brace yourselves for startup jargon. Entrepreneurship is a broad concept with lots of components to define — and once you throw in things like MVP, IPO, and ARR, it can feel complex quickly. I’ve now worked with several startups in my career and know what a…
“Why do people become entrepreneurs?” I don‘t think there’s a single business owner who would answer “Eh, I’m not sure. I certainly don’t know why I did,” if you asked them that question. There’s always a reason behind an entrepreneurial venture — and aspiring business owners should know why their potential peers in the entrepreneurship…
You’ve heard it before, but I’ll say it again: Sales teams and entrepreneurs need to know their target market. You can get there by asking yourself, “Who is the ideal fit for my offering? What are their interests and priorities?” Answering these questions can help you prioritize the deals you’re most likely to win. But…
You know it. You may hate it. It’s a classic sales tactic. It’s often classified as a little annoying. That’s right, people. Let’s talk about cold calling. You might’ve heard a few horror stories about aggressive cold callers who disrupt people’s dinners or spam their phones. Maybe you’ve done this yourself (there’s no shame in…
Cold calling. Doesn’t the mere mention of it send shivers down your spine? Even if that’s not the case for you specifically, I can assure you that it is for many sales professionals (even the ones that swear they’ve become immune to its fearsome effects). You see, cold calling – no matter which way you…
Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. With that said, cultivating and projecting credibility can be extremely tricky in a sales engagement. To help you out on that front, we connected with…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Hilton released their 2025 travel trend predictions, and there are quite a few curious terms in it. One of them is “MeMooners,” which refers to travelers who treat themselves to a vacation that’s as good as a honeymoon. The…