Ever wonder how your email marketing results compare to others in your industry? Or the average email open rates you should aim for? That makes two of us. During my time as a marketer at HubSpot, I was often tasked with sending emails to customers, so I always wanted to make sure my click rate…
When I built my first email list, I was ready to create email drip campaigns. But I didn’t know what to write. I felt like a salesperson with the perfect prospect, yet lacking the right words to craft a persuasive pitch. Now a seasoned email marketer, I’ve created countless email drip campaigns that have yielded…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. What was I doing at 12 years old? A lot of random things, but definitely not making tech money. But 78% of Generation Alpha (born 2010 — 2025) already made bank in the past year, half of whom did it…
For the last fifty years, companies would live or die by the strength of their sales funnel. The premise was simple enough — fill up the top with prospects and convert those who reach the bottom. But here‘s the rub — the sales landscape is constantly evolving, but the sales funnel hasn’t. The buyer’s journey…
As a writer, I’m extremely familiar with the concept of proposals. We write these sorts of proposals to convert clients, persuade buyers, and grow our business in the short term. However, investment proposals are a bit different — these proposals are written with a unique purpose for a specific audience and with some high stakes…
You’ve put together a business plan, invested all your savings, and have been working on your idea as a side hustle for a few months. Finally, you feel like it’s the right time to take the leap and raise some real capital. Does this sound familiar? Luckily, the bank isn’t your only option to fund…
You’re confident in your business’s value proposition. But to truly understand how your business activities create the most value for your customers and result in a strong profit margin, you must conduct a value chain analysis. Let’s take a deeper look into value chain analysis and learn how you can analyze your business activities. Here’s…
Over the course of my career in sales and marketing, I’ve learned firsthand that no one likes getting emails from strangers. But if you want to move beyond cold outreach, you’ll need to learn how to find company email addresses — and that can be a real challenge. Building relationships with prospects before reaching out…
As a freelancer, I have to accept many types of payments from my clients. Some prefer to pay via credit card, while others can set up ACH payments for direct deposit. I’m not too picky about how they want to pay as long as I get paid. This is my approach because I want to…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Have you listened to an audiobook lately? If so, join the club — you’re part of the 38% of Americans who listened to an audiobook in the last year. The market is turning up the volume as demand heats up:…