Over the course of my career in sales and marketing, I’ve learned firsthand that no one likes getting emails from strangers. But if you want to move beyond cold outreach, you’ll need to learn how to find company email addresses — and that can be a real challenge. Building relationships with prospects before reaching out…
As a freelancer, I have to accept many types of payments from my clients. Some prefer to pay via credit card, while others can set up ACH payments for direct deposit. I’m not too picky about how they want to pay as long as I get paid. This is my approach because I want to…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Have you listened to an audiobook lately? If so, join the club — you’re part of the 38% of Americans who listened to an audiobook in the last year. The market is turning up the volume as demand heats up:…
What makes a good car salesperson? That depends on who you ask. For a dealership owner, it’s the person who brings in the most money. For a customer, it could be the sales staff who gives them a suitable car at a reasonable price. As a vehicle owner, I’ve had my fair share of interactions…
Sales training courses and programs equip you with the techniques, skills, and habits you need to close more deals and become a top performer. But as many sales professionals can attest, there are simply too many courses on the market. So, determining which program is right for your needs can be challenging. I’ve combed through…
When business is booming, the last thing you want to do is hunt through emails and spreadsheets for client information. When it’s slow, you need an easy way to activate your network to generate referrals and new business. If you’re ready to take your real estate business to the next level, allow me to introduce…
After over ten years in sales and marketing, I know the value of cold calling. But predicting the best time to cold call prospects isn’t easy. I’ve had to change up my tactics over the past few years, because let’s face it, we’ve all changed how — and where — many of us work and…
Welcome to «The Pipeline» — aweekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Your relationship with a prospect isn’t the sum of one conversation. It’s also not the sum of your emails. A strong prospect relationship is built from a series of meaningful touchpoints spread out over time. I’m a…
As a senior marketing manager at HubSpot, I use social selling to build meaningful relationships with potential customers by offering them valuable content and creating connections. In this guide, I’ll explain why social selling is important and recommend some of the best social selling training courses. These programs will help your team gain the necessary…
In an ideal world, the words “sales quota” bring excitement and motivation to sales reps. But then again. However, when I’ve talked to early-career sales professionals, they’ve been worried about over-ambitious, intimidating, and exhausting sales quotas set by managers. From my experience covering sales, I’ve seen the best managers save their reps from that anxiety.…