In a previous role selling software, I gained insight into the importance of choosing the right business model. In an effort to appeal to the entire marketplace, from enterprise users to solopreneurs, our product was priced based on usage—the more API calls we had to handle for a customer, the bigger their bill. Unfortunately, selling…
“Do you use AI? What AI tools are you using? Do you see any ROI?” If you’ve scrolled LinkedIn or Reddit recently, these questions regarding AI business strategy are everywhere. Here’s the catch: there’s no universal answer. AI has proven its potential, but it also comes with risks. Unity, a game development platform, suffered a…
For every project a company pursues, those in charge want to ensure it generates a return on investment. Before you launch into a new venture, it’s essential to complete a feasibility study. Feasibility studies help to determine the success (or failure) of your proposed project or plan. These types of studies help you make better,…
Maintenance teams run like a well-oiled machine when there’s structure — without it, things can spiral into confusion fast. From my experience, one of the simplest yet most effective tools to keep everyone aligned is the work order. Think of it as a clear, actionable blueprint for assigning and managing tasks, so nothing slips through…
Not long ago, I was on the hunt for my next sales role, and it was entertaining to note the two different conversations that were happening during the interview process. On the one hand, the interviewing team has all their questions lined up to try and figure out, “Can this guy sell?” And on the…
Franchises are entrepreneurial opportunities that let you use the established brand and model of another company to start your business. I’ve personally explored how to start franchises like restaurants, gyms, and more, and I can tell you that the right franchise can set you up for serious success. Take Chick-fil-A, for instance. It has become…
I don‘t know if it’s tacky or melodramatic to call negotiation an “art”, but that’s probably one of the better ways to categorize it. While you can lean on certain tried-and-true methods when negotiating, it still requires a lot of touch and finesse — and as with any other art, going outside the box can…
I’ve experienced both — thorough employee training and being thrown directly into the fire. Guess which one went over better? It’s easy to claim new hires can learn on the job. It’s also easy to forego continued learning and growth opportunities for current employees. However, a SurveyMonkey study found that only approximately half of respondents…
If you’re not an accountant, the term “general ledger” probably sounds pretty foreign. It wasn’t until I started learning about ledgers that I realized I (and probably you) am more familiar with the accounting concept than I initially thought. Ledgers are used to meticulously document all of the money coming and going out of a…
When I think about product differentiation, I think about my trips to the grocery store. If I’m looking for hot chocolate, how do I make the choice? Everything is very similar, so I reach for Ibarra. This Mexican chocolate brand is rich, warm, and has a pinch of spice. It’s different and stands out, so…