I find economics confusing. There, I said it. On the surface, it’s easy: If companies can match supply with demand, they can generate revenue. If they understand demand drivers, they can find the right price point. Look a little deeper, however, and things get confusing. Consider the concept of price elasticity. It’s a measure of… →

When slow business hits, that simple “How’s business?” question feels like a punch to the gut. As someone who’s navigated slow business from every angle — in content marketing, sales, and freelancing — I know that pit in your stomach all too well. The casual “Great!” response feels a bit forced, doesn’t it? Especially when… →