When I worked at a SaaS company, one of my responsibilities was to create content — and there were dozens of articles that I created, which were also signed with my name. The articles featured plenty of first-person experiences. After I left, a new person took over and replaced my name with theirs as the…
As a sales manager, I have pipeline meetings often. But along the way, I’ve learned that pipeline review meetings can be an incredible coaching opportunity — you just have to approach it right. Let’s start with an analogy: You wouldn’t expect a rookie with no training to pick up a bat in a major league…
Over the course of my career, I’ve learned firsthand that practicing good sales behaviors is essential for success … and that bad sales behaviors can sink an entire sales org. Developing good sales behaviors yourself and helping your team improve is the hallmark of an effective sales professional. But it’s hard to know how to…
Why are revenue targets so hard to hit? According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024, reps are still struggling to meet their sales goals. To shed some light on the matter, I’ll offer my personal insights on…
Being a salesperson today feels like trying to get someone’s attention in Times Square; buyers are swamped with choices, blinking lights, and loud pitches from every direction. One word: Overload. The internet makes research a breeze — until you’re drowning in options and can’t tell what’s worth your time. As a copywriter, I’ve been there,…
The creator economy is booming, but here’s what most won’t tell you: Successful course creation involves much more than recording videos and hoping for sales. I spoke with leading course creators who are actually walking the walk — marketers like Tommy Walker, Erica Schneider, and Andi Alleman — to dissect everything from their course creation…
Financial forecasting might seem like a daunting topic. I get it — it’s easy to feel overwhelmed by the idea of making predictions in such an unpredictable world. But from my experience, mastering financial forecasting can truly transform the way you approach business decisions. When you’re able to make accurate projections, you’re not just reacting…
I worked as an office assistant in the past. My job was to help the bookkeeper keep track of sales orders, invoices, and purchase orders. I learned rather quickly that there are major differences between the three documents (and they don’t all go within the same filing cabinet!). I also learned that your role in…
Before entering the IT business development and sales profession, I resisted working in automotive sales because of my distaste for shady sales negotiation tactics. I preferred to work for companies that were open to negotiations on price, provided the customer bought within a certain timeframe. I also worked for a company or two that held…
Confession — setting up a partnership business with my friend and (now also a business partner) Kasia was the best decision in my professional life. We’ve been working together as a content marketing duo for over five years now, and the growth opportunities we’ve seen would not have been possible if we worked solo. Not…