Whenever I want to buy a new product or sign up for a new service, I’m always drawn to options that offer a sales demo. Maybe because I can’t afford to waste money. Or I just need to see the product or service in action first. And a sales demo has convinced me to buy…
Growing up, my father owned businesses in the automotive industry. From the sidelines, I saw how building, sustaining, and growing a company in a highly competitive industry is often very challenging. But, it can also be highly rewarding for those who persevere, sacrifice, and execute a solid strategy. Some say that many successful entrepreneurs are…
As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements.…
Thriving as an entrepreneur is an extremely attractive concept for many, and you can see why — the thought of applying your passion, dedication, and savvy to create and profit from something truly yours is starry-eyed daydream material. With that said, entrepreneurship is anything but easy to navigate (a wild take, I know) — and…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. You might not be a fan of greasy hair (although the look is kinda in vogue now), but it’s hard to ignore the growing number of people oiling their manes. Hair oils, known for boosting hair and scalp health, are…
Welcome to «The Pipeline» — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sales is an increasingly consultative profession. You could go so far as to say we’re in the age of the «Always Be Helping» salesperson. That means reps need to provide prospects with helpful and specific resources…
Thriving as an entrepreneur is starry-eyed daydream material. Who wouldn’t want to pursue their passion, be their own boss, set their own goals, and hustle to deliver on them? With that said, as anyone who has ever started their own business will tell you, entrepreneurship is every bit as challenging as it is exciting. So…
Let’s be real: nobody likes getting random, impersonal, unsolicited sales emails. But when done right, and with the help of cold email software, your outreach efforts can be incredibly effective for growing your business. When I started with cold email campaigns over a decade ago, it felt like I was sending a message in a…
I’m always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Okay, maybe I’m not always saying that — nor have I ever actually said it word-for-word out loud — but it’s still an important sentiment. Business emails are a mission-critical…
Welcome to «The Pipeline» — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Time is a precious resource in sales — the efficacy of your sales process, whether a deal winds up closed-won, and virtually every KPI used to gauge your performance all hinge upon how effectively you spend…