While Apple Mail and Gmail dominate the email landscape, Microsoft Outlook remains a strong contender with a 6.32% market share. If Microsoft Outlook is your primary email client, then you’ll want to find a customer relationship management (CRM) software vendor that offers a CRM for Outlook. In my experience, a solid CRM Outlook integration is…
Partnerships generate $3.9 billion per year in the U.S. and supercharge the revenue of companies like Microsoft, Atlassian, and Shopify. Teaming up with another professional or company can multiply your capacity, expertise, and growth. With so much at stake, approaching a potential partner can be intimidating. Whenever I make a business pitch, there are three…
Wondering why a marketer is writing about business development? It’s because I’ve learned that business development is more than just a fancy term for sales. Business development is actually a company-wide strategy that brings every department on the same page — including marketing and sales. So grab a comfy chair, get a cup of coffee…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. This story was originally published in 2021 and updated with new data. Trendster Michael Martocci went to school to study finance. Instead, he ended up with a side project that would eventually make him millions. “My buddy and I…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. What comes to mind when you hear “gourmet’? Probably not convenience food. But that’s exactly what today’s consumers desire — premium morsels served in ultra-convenient formats. Grab-and-go meal sales have risen 72% post-pandemic Meal-kit delivery services are a $20B+…
Salespeople often talk about using video, but most of them are afraid of it. Video can help you stand out from the crowd and differentiate yourself from other sellers — but it can be intimidating in the beginning. I mean, it’s uncomfortable enough talking into a camera lens by yourself, much less knowing people will…
You might already have a business strategy that keeps your organization running smoothly. But if you don’t set the right goals, you risk idling in place. OKRs provide a structured framework with specific objectives and results, ensuring everyone knows what to do to achieve their goals. Setting OKRs helps you focus on growth, and research…
With so many customer relationship management (CRM) tools on the market today — and each with its own features, integrations, and capabilities — it can be challenging to find the right tool for your growing business. How do you select the right CRM for your team? And how can you ensure that you’re taking full…
Writing a LinkedIn summary is one of those tasks that sounds easy until you try to do it. Should you recount your prior roles? List your accomplishments? Should it be written in first person or third? Or, should you forge ahead using the cookie-cutter bio LinkedIn wrote for you? (The answer to that question is…
Welcome to «The Pipeline» — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. There are a lot of standard qualities most companies look for when recruiting sales professionals. Businesses want candidates who check the traditional boxes — goal-oriented, optimistic, coachable, persuasive, and so on. While those are all key…