I remember it like it was yesterday — I was just starting out in SaaS sales, and I had identified a promising account I wanted to target. I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign…
I‘m garbage at gambling, and the two trips I’ve ever made to casinos are a testament to that. I remember losing $200 in Vegas when I was 21 — which, when adjusted for broke college student-ness, equals roughly $1.4 million. I don‘t know when to hold’em, and moreso, I don‘t know when to fold’em. Now,…
The final quarter of the year is crunch time for sales teams. It‘s when you’re racing to hit annual targets, close big deals, and set the stage for a strong start to the next year. But let‘s face it — Q4 can be tough. Clients are distracted by holidays, budgets are tight, and everyone’s feeling…
Sales prospecting is a critical pillar of any effective sales process. It’s not just a nice-to-have — prospecting in sales ensures that the leads you’re communicating with have an immediate (or potential) interest in a solution like yours. But, through my career in sales and marketing, I’ve learned firsthand that tracking down and qualifying viable…
In my early days covering business news, I struggled to understand why some companies financially flopped while others succeeded. I’d seen companies that had a unique offering in the market fail to realize their full potential. It all seemed so random. It wasn’t until years later, when I worked with that had a sales pipeline…
Business development isn‘t a process dedicated to enterprises and large companies. In fact, as a solopreneur, I’m constantly finding ways to grow my talents, expand my business, and network within my industry. Doing so has helped me expand beyond being a writer to become a content strategist, project manager, and senior editor. This has opened…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Less access…
Have you ever started a business or thought about launching one? If so, you’ve probably realized that finances are among the most critical aspects of your business plan. In my opinion, understanding how to manage your money effectively can make the difference between success and failure. That’s where “Accounting 101” comes in. Whether you’re just…
Closing is a make-or-break moment in sales. When you use the right phrases, tips, and techniques, you ensure your efforts in nurturing prospects amount to sealing sales deals. However, many salespeople feel apprehensive about closing deals. Success in closing a sale wouldn’t be so thrilling without high emotional stakes, like fear of failure and rejection.…
Between ebooks, case studies, data sheets, proposals, and contracts, the average human probably sends email attachments on a daily, if not hourly, basis. If this is you, I have some breaking news to share: There are some better ways to say, “Please find attached.” Of course, there are other variations, including «attached, please find,” “please…