LinkedIn isn’t the boring B2B platform that you might think it is. I know because I’ve been posting regularly on LinkedIn for two years. I’ve now amassed over 27,000 followers. I credit LinkedIn for my writing opportunities, podcast appearances, qualified leads, top-tier clients, and business success. I’m not the only one who rates LinkedIn for…
Mother’s Day came and went, but the appreciation for all moms should not end there. And for anyone serious about starting a business, new moms represent a $46B market simply too big to ignore. As more Millennials (and older Gen Zers) approach this phase of life, we’ll see new products and solutions that adapt to the…
«Click the link in my bio to visit my Amazon Storefront.» That’s a line I hear a lot on TikTok. So, it wasn’t too surprising to discover that over 900,000 people participate in Amazon’s Affiliate Program. Now, I know what you’re thinking: can I actually make money from selling my favorite Amazon finds? And the…
29 Professional Voicemail Greetings to Help You Record the Perfect One I have a confession to make: I haven‘t recorded a new voicemail greeting in nearly a decade. Since then, I’ve (hopefully) become more articulate, poised, and self-assured. But if you heard my voicemail recording, you’d think I was still new to the work world,…
After years of leading sales teams, I’ve experienced firsthand how businesses have unique needs and criteria to consider when identifying a sales opportunity. I’ve discovered it’s crucial to identify when a lead converts into an opportunity. This switch impacts your sales process, your ability to qualify, and your alignment with marketing. However, if your sales…
It’s a mistake to assume that a customer’s revenue potential ends after their order. There are so many opportunities during and after the initial purchase. Cross-selling unlocks a lot of those opportunities for extra revenue — and increased customer satisfaction. I’ve worked in sales and marketing enough to contribute to numerous cross-selling campaigns. I’ve witnessed…
To woo today’s consumers, 63% of whom crave multisensory experiences, companies are lining up to develop new technology that tickles the senses. Their next frontier? Our noses. The digital scent market is valued at $1.2B in 2023, and poised to double by the end of the decade. Source: Markets and Markets Early innovators include Google spinoff Osmo, which aims…
Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. For more “Pipeline” Content, check out our Flipboard. Love them or hate them, referrals are one of the most crucial components of a successful inbound sales strategy. In fact, there’s no more reliable way to grow any business…
No, it’s not the board game Battleship — it’s better. Sales battle cards are here to ensure that you’re ahead of your competitors on pricing, features, and customer service. According to Crayon, 78% of competitive intelligence leaders enable their sellers with competitive battle cards. Sales battle cards ensure reps are well-versed in all things pertaining…
Calendars, planners, to-do lists. These are just a few of the tools we use to stay on top of our day-to-day activities. But how can you stay on top of your sales activities? With sales activity trackers. If you‘re a sales leader, it’s important to determine the key metrics for evaluating your sales team. By…