AI is making everyone ‘better’ at sales prospecting — and that’s exactly the problem. I get laughably bad sales prospecting emails every day. I mean really bad. But that’s swiftly changing, with AI making it increasingly easy for just about anyone to craft polished, personalized messages at scale. But therein lies the paradox. AI is…
Imagine this: you’re telling a friend about that new thing you just bought, and before you know it, they’re buying it, too. And while this may seem like no biggie, that, my dear reader, wasn’t just a random exchange of information. What you experienced is the magic of peer-to-peer selling, live and in-action. When you…
Here’s a major truth bomb for anyone working in sales: you don’t close deals by talking at people. You close deals by understanding them; I know, I know — this isn’t a huge shocker. However, you’d be This starts by understanding that instead of just selling to them, you’ve got to learn how to steer…
I once closed Q4 (and a couple of significant deals) on a family Disney World trip for Christmas — all because I was able to leverage my sales playbook. I used end-of-year email templates to send follow-ups from the theme park. I used call scripts to make calls from the beach. I checked my inbox…
Negotiations don‘t always leave a ton of room for error. Arriving at a mutually beneficial outcome that suits both sides and helps foster a productive, long-term relationship isn’t a given — and professionals often hit common hitches and hiccups when negotiating. They fall back on tactics and habits that can hurt all parties involved. So…
If you’re like most sales folks, you already know that selling isn’t one-size-fits-all. And, if you’ve ever closed a deal, you know that your playbook changes depending on who’s sitting on the other side of the table. For small- and medium-sized businesses (SMBs), sales are often formulaic — they’re quick, to the point, and often…
For busy business owners, inventory tracking can feel like staring at your fridge when you already know it’s empty — pointless and slightly depressing. If you know where everything is, why bother jotting it all down? I get it. As a copywriter, I often have to deal with administrative work that feels unexciting and unnecessary.…
When I first came across the term debt-to-equity ratio, I’ll admit — it sounded more intimidating than it actually is. But as I dug deeper, I realized just how essential this financial metric is, especially for anyone looking to understand a company’s financial health or make informed investment decisions. In simple terms, the debt-to-equity ratio…
If you’re looking for a way to show off the value of your product or service to potential customers, proof of concept (POC) in sales is a real-world method with tried-and-true results. Although I wasn’t well-versed in the subject going in, by talking to sales experts I discovered how POC can help you connect with…
Take everything that you think you know about real estate entrepreneurs and throw it out the window. I know that sounds crazy, but just trust me on this one. Au contraire to the public knowledge you’ve likely acquired about real estate entrepreneurs and what they do, they aren’t just people who flip houses or invest…