Whether you’re introducing yourself at a networking event, telling new colleagues about your business, or pitching to another professional — you want to capture attention and get it fast. In situations like these, you need a short and easy-to-grasp explanation of your company and its products, like an elevator pitch. In this post, we’ll discuss…
Unicorns are all around us — unicorn companies, that is. Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. The term unicorn refers to a company that‘s been given a shiny billion-dollar valuation, and the public can’t help but stare at these mystical creatures. Since the…
Most of us have heard the phrase, “cash is king”. But for small business owners these days, payment processors are the Ace—as non-cash payment preferences continue their prolific rise. According to new research, Gartner expects that 80% of B2B sales interactions will occur on digital channels by 2025. In order to remain competitive, small business…
A concrete business growth strategy is more than a marketing effort. It’s a crucial cog in your business machine. Without one, you’re at the mercy of a fickle consumer base and market fluctuations. So, how do you plan to grow? If you’re unsure about the steps needed to craft an effective growth strategy, we’ve got…
Outside of marketing, I’ve worked as a trainer and business owner. While I love the work I do, it’s just as important that I get paid for my efforts, so purchase orders (POs) are a big part of my day-to-day. A purchase order (PO) is a document that buyers send to suppliers to confirm their…
Andre Chin’s not your typical sewist. But this laid-back Asian Millennial from Toronto is the creator of Glory Allan, a sewing education YouTube channel with 280k+ subscribers. Andre started sewing in 2016, after staying at his grandma’s house with no Internet for an entire summer. But boredom turned into curiosity when grandma busted out a…
Thanks to my husband’s newfound passion in sewing, we’re now the proud owners of a Singer heavy duty sewing machine… … and contributors to its $600k monthly sales on Amazon. We’re not alone – “arts, crafts and sewing” sales went up 27% from 2023 to 2024, the highest growth of all major Amazon product categories. Those who…
Sales job interview questions tend to cover several angles — and for good reason. Sales roles are multifaceted, and a successful career in the field requires a wide range of skills, a certain disposition, ambition, a growth mindset, and a host of other key attributes and tendencies. You can‘t address all of those elements with…
As I work with sales organizations across the world, I am frequently asked if the inbound sales philosophy works in an industry defined by a transactional sales process. Many salespeople find it difficult to overcome price objections, especially when their sales process is short and their product isn’t highly differentiated. However, an increasing number of…
To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that’s too saturated with similar solutions. To make the process…