Does the idea of making a cold sales call make your blood run cold? Well, you’re not alone. I made thousands of cold sales calls throughout my career for technology companies like IBM, TELUS, and Open Text. And, before my tech sales career, I made cold calls selling advertising for a startup women’s magazine. I…
I’ve had some great sales training experiences throughout my career, including live coaching, online courses, and stacks of books from sales gurus. But are a lot of ideas around how to skill up your team, but the sales training ideas that I found most memorable and effective included elements of competition, reward, and relevance to…
Entrepreneurs are more likely to self-report having mental health struggles, which makes sense—starting a business from scratch can be risky, exhilarating, and exhausting, often all at once. What’s most important is that mental health stressors can be dealt with and don’t have to get in the way of your success. In this piece, I’ll dive…
You’re selling something to someone who just wouldn’t budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, they’re just not buying it. Literally. Somehow, the deal slips through your fingers, and so does the prospect. You’re left wondering…
You can rely solely on first-hand experiences to gain sales knowledge, but it might be painful. My pro tip? Dramatically cut down your learning curve by picking up some sales books. A read penned by a selling expert offers all the benefits of personal experience without negatively affecting your quota or efficacy. To help you…
Your ticket to standing out in a crowded market is having a business name that is unique, memorable, and attention-grabbing. To help you get started, I’ve put together a comprehensive list of business name ideas that can set you up for success as you launch a business. These unique business names will help you build…
When I first started LinkedIn prospecting, I thought I had it all figured out. The idea of easily connecting with potential clients and growing my network felt like a no-brainer. But, as I dove deeper, I realized that relying only on LinkedIn’s basic search functions wasn’t getting me the results I hoped for. I needed…
All growing businesses reach a point where manually tracking prospects and customers with spreadsheets and random notes in different places becomes overwhelming and inefficient. As you’re here, I’m guessing you’ve recognized that it might be time to invest in a CRM. Likely, your business is going strong, and you’ve set up key processes and software,…
Starting up a business — piece of cake. Keeping it going past the first year … not so much. If you‘re like me, you’re an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit). Unfortunately, it’s not always smooth sailing. The small business owners I’ve seen succeed…
Like most people, my first real experience with AI was when ChatGPT was launched in 2022. At first, I was simply amazed by the wealth of knowledge it could provide. However, I soon realized that the true power of AI for entrepreneurs wasn’t in accessing information but in how its capabilities could be applied across…