Whether you recognized it as a direct sale or not, you’ve almost certainly encountered people who engage in the practice. Maybe it was a door-to-door knife salesperson, a family member selling cosmetics, or Uncle Rico from Napoleon Dynamite at your door, offering model ships to help hawk plastic dinnerware. In any case, direct sales is…
I’d love to know how many features, products, and even entire companies have been built around an idea that later proved to be unfeasible. Something many of these ventures no doubt have in common is that they failed to accurately assess sales potential early and then reassess it as time went on. Here’s a story…
I’ve run a freelance business for the better part of the last decade, and if there’s one thing I’ve learned, it’s that the business world is always in motion. Every year, trends evolve, technologies emerge, and customer expectations shift, all shaping how we work, innovate, and connect with customers. I’ve had to adapt constantly —…
Say I want to quickly estimate the amount of cash my business will have on hand at the end of next year. I have a picture of how my sales figures are expected to grow and my balance sheet nearby. How would I go about doing that? A popular, efficient way to forecast sales is…
Have you ever wondered how businesses avoid buying too much or not enough inventory? I have, and my curiosity was enough to make me look into how businesses use inventory forecasting to predict demand without incurring the costs of unsold products. Typically, when I’m thinking about something, you can find me Googling it in the…
As someone who does not have an MBA or finance degree, I’ve never conducted revenue forecasting. And, frankly, it sounds intimidating as someone who is also not mathematically inclined. But, I know how critical a role revenue forecasting plays in a company’s financial planning as it helps to understand the business’s potential growth, identify market…
Missing quota because your pipeline is thin? And you can’t find a quick remedy to source new leads. You aren’t alone. Of salespeople, 40% view B2B sales lead generation as the most difficult part of their jobs. In turn, the remaining 60% are able to populate their pipelines with quality leads and crack the end…
Four years ago, I started my consultancy business. I didn’t question whether it was the best time to start a business. I was unemployed, needed money, and had a service to offer. Looking back, I can see that I was ready four years ago. I was motivated and prepared to start. I had the experience,…
What do you think of when you hear sales canvassing? Door-to-door visits? Politicians pitching their platforms? Fundraising calls? Sales canvassing comes with that all and much more, and is a common practice in sales. In this piece, I will give an overview of sales canvassing, explain the strategy’s benefits, and give salespeople’ tips for succeeding…
I’ll never forget our first real estate advertisement campaign for a client. It felt like a shot in the dark, but when the calls and emails poured in, I realized ads aren’t just about promotion — they’re about connection. In real estate, you’re not just selling homes; you’re building trust and showcasing expertise. With most…