Your sales pitch can make or break the deal. Trust me, after 16 years in sales I’ve seen it time and time again. Fumble the pitch and a prospect goes cold. Sales reps need to have their pitch perfect before meeting with a customer. It’s about perfecting your opening line, your verbal business card, and…
Approaching a task armed with the tools, systems, and knowledge you need just feels better than walking in unprepared. This is especially important for sales professionals — and sales organizations are making greater strides to ensure their reps are successful on the job. Touching upon this point, there was a notable 20% increase in the…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. We live in a longevity-obsessed world of hypochondriacs who want all our body data collected, and someone to take time analyzing it. The super-wealthy address this by getting their $2500 full-body scans. But what about the semi-wealthy, who can…
Welcome to «The Pipeline» — a weekly column from HubSpot, featuring actionable insight from real sales leaders. For more «Pipeline» Content, check out our Flipboard. You don’t get many chances with your prospects. Send a self-serving, pointless, or pushy email, and they’ll probably write you off. Do it again — and they definitely will. As…
Entrepreneurs generally take one of two paths when determining who they want their business to cater to: the mass market or a niche market. Whichever option you — our valued reader and savvy, aspiring business pioneer — choose will depend on factors like your offering’s appeal, its utility, your experience, and personal bandwidth constraints. If…
If you’re new to sales or just here to keep up to date with the best techniques for selling, I’m going to level with you: the secret of selling anything to anybody is not attempting to sell just anything to just about anybody. And, in my opinion, being a good salesperson isn’t about having a…
As a business owner, I know how daunting it is to start from scratch and build up a customer base and brand awareness. A great way to start a new business with more support is with franchise opportunities. I like that you’re not beginning at zero with a franchise. Instead, you’re working with a brand…
Welcome to «The Pipeline» — a weekly column from HubSpot, featuring actionable insight from real sales leaders. For more «Pipeline» Content, check out our Flipboard. Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to…
Much like stats are the key to understanding a team’s performance in baseball, sales statistics can unlock your sales team’s potential. In my career, I’ve learned that the most effective sales strategies are built on understanding market dynamics and current trends. Staying informed about key sales statistics is crucial for top-performing salespeople to prospect effectively,…
Ever wonder how your email marketing results compare to others in your industry? Or the average email open rates you should aim for? That makes two of us. During my time as a marketer at HubSpot, I was often tasked with sending emails to customers, so I always wanted to make sure my click rate…