AI Sales

Crafting the perfect B2B cold sales email is both an art and a science. They must include a compelling subject line and engaging message all within a skimmable length — but writing cold emails is not always as easy as it sounds. Balancing a friendly tone with getting to the point can be tricky. Crafting…

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Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. Why do I bring this up in the context of entrepreneurship? Sometimes, life just happens. No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. That simple…

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Remember when golf was the sport for wealthy grandpas in country clubs? No more – the $102B sport has passed the vibe check of a much younger, hipper, and more diverse crowd. RIP Richard Gilmore, you would’ve loved this trend. Source: Women in Revolt There were a total of 45m golf participants in the US…

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Whether you’re introducing yourself at a networking event, telling new colleagues about your business, or pitching to another professional — you want to capture attention and get it fast. In situations like these, you need a short and easy-to-grasp explanation of your company and its products, like an elevator pitch. In this post, we’ll discuss…

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Unicorns are all around us — unicorn companies, that is. Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. The term unicorn refers to a company that‘s been given a shiny billion-dollar valuation, and the public can’t help but stare at these mystical creatures. Since the…

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Most of us have heard the phrase, “cash is king”. But for small business owners these days, payment processors are the Ace—as non-cash payment preferences continue their prolific rise. According to new research, Gartner expects that 80% of B2B sales interactions will occur on digital channels by 2025. In order to remain competitive, small business…

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A concrete business growth strategy is more than a marketing effort. It’s a crucial cog in your business machine. Without one, you’re at the mercy of a fickle consumer base and market fluctuations. So, how do you plan to grow? If you’re unsure about the steps needed to craft an effective growth strategy, we’ve got…

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Outside of marketing, I’ve worked as a trainer and business owner. While I love the work I do, it’s just as important that I get paid for my efforts, so purchase orders (POs) are a big part of my day-to-day. A purchase order (PO) is a document that buyers send to suppliers to confirm their…

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