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If you’ve been wondering about how to become a sales rep and are looking for resources to help you get started, I have wonderful news for you: You’re in the right place. Whether you’re drawn to the thrill of closing deals, the potential for high commissions, or just love the idea of chatting with people…
Every time I talk to other small business owners or hop on LinkedIn, I hear the same refrain. It’s getting harder to find new customers. I’m not sure what marketing mix will work this year. It’s a tough time to be a startup or small business — 81% of small business owners say they’re…
When I started my freelance writing business, I had no idea what I was doing. I had already been writing as a salaried employee, so I knew about the craft itself. But when it came to the ins and outs of business — like filing my tax return (cry!), negotiating rates, and signing contracts —…
I’ve always been fascinated by how some brands have become so iconic that their names replace generic terms. Band-Aid instead of bandage, Kleenex instead of tissue — it’s the ultimate example of successful branding. But how do you actually build a brand positioning strategy that sticks? I went straight to the experts to find out,…
You know what would have been great to have access to during my days as a teacher? An AI presentation maker. While today I present to clients instead of students, there’s even more at stake. Thankfully, AI presentation makers are becoming popular and accessible design tools. One of the biggest perks of AI for presentations…
My first job out of college was one I made up. People become entrepreneurs for lots of reasons, and for me (like most) it was the flexible hours. Armed with an English degree and a basic knowledge of marketing, I started a small agency creating written content for anyone who needed it. I built a…
Sales principles are the fundamental concepts that ring true in every sales process — aka the basics of selling that every salesperson should know. They’re based on customer psychology, marketing science, and human interaction studies. Mastering these principles isn’t just about closing deals (though that’s a nice win). It’s about earning trust and building real…
Developing a business development strategy? I’ve had a close-up view of how many different companies approach “biz dev” — and witnessed wildly different approaches. When I worked at a marketing agency, everyone played a role in business development and could bring in a new client. For many of the SaaS clients I support now, sales…
From what I can see, a sales career is fast-paced, relationship-driven, and even competitive at times. All of these qualities can make for an exciting job, but you have to take the right steps to get into sales before you can land your dream role. To learn more about what it takes to start and…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, including Asana, Honor,…