Category Added in a WPeMatico Campaign
Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to «figure out how to crawl even less, and have fewer bytes on wire.» Gary updated us saying «there’s lots more in works» for this but implies some improvements have already been made.
Creating great content will only take you so far. You also need to attract an audience and ensure they’ll see, share, and act on your stories. Follow this upgraded approach to gain a marketing advantage.
Here is a recap of what happened in the search forums today…
Some sites, hosted on some CDNs (content delivery networks), are experiencing a big spike in server response times for crawling, while seeing a drop in total crawl requests. So technically, the crawling has dropped but Google is taking much longer to crawl a lot less.
Microsoft seems to be testing a more fully AI-powered search engine, which may be named Copilot Search. Copilot is the name of Microsoft’s AI features, formerly known as Bing Chat.
18 year old, publicly traded education technology company, Chegg, has sued Google over its AI Overviews and how it has hurt their traffic and revenue. Chegg has «filed a complaint against Google, which has unjustly retained traffic that has historically come to Chegg, impacting our acquisitions, revenue and employees,» said Nathan Schultz, CEO of Chegg.
Google is testing opening the normally closed/collapsed AI Answer box. Meaning, normally you need to manually tap to expand the answer, here Google is testing opening these boxes by default, without you needing to click expand.
SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view of getting content found.
Marketing and content marketing are entirely intertwined. So don’t waste time trying to get buy-in — give yourself permission to do great marketing. Learn what other content marketing “laws” you should change to dominate the next five years.
The recent precipitous drop in search traffic at HubSpot prompted a lot of squawking. While you don’t need to care about HubSpot, use the hullabaloo as a reminder to check in with your own SEO base. Is it still valid for your audience?