Jacob (Jake) Teeny is an Associate Professor of Marketing at the Kellogg School of Management and one of the leading researchers on personalized persuasion, the science of tailoring messages to who people are and how they think.
Brett Gordon is the Charles H. Kellstadt Professor of Marketing at the Kellogg School of Management. His research applies methods from causal inference, machine learning, and empirical industrial organization to pricing, advertising, promotions, retailing, and experimentation. He partners with companies to measure and enhance marketing effectiveness.