AI may be today’s hot topic, but there’s a robust market for old-fashioned products. Board games, vinyl records, and even 1990s-style video game consoles are making a comeback, especially with Generation Z. What does this mean for teams building modern products?
In this video, MIT Sloan Management Review senior features editor Kaushik Viswanath explains “retro-innovation” — how smart companies are finding inspiration in older technologies to build products for today’s consumers. You’ll learn what’s driving this shift, along with three strategic questions every product leader should be asking.
For a deeper dive into how companies can differentiate through simplicity, extend product life cycles, and tap into new markets by mining old ones, read the full article that inspired this video, “How to Profit From Retro-Innovation,” by Vijay Govindarajan, Tojin T. Eapen, and Gautham Vadakkepatt.
Video Credits
Kaushik Viswanath is the senior features editor at MIT Sloan Management Review.
M. Shawn Read is the multimedia editor at MIT Sloan Management Review.